PROFILE
jessicalitherland8@gmail.com
Brand and Motion Designer.
CONTACT
I pride myself on creating emotive, soulful work, that captures something special and connects with people in a way that changes how they feel.
I’ve worked with global giants like Deloitte and Nespresso to small but meaningful charities, always bringing curiosity, clarity and a good dose of humour to the table.
Outside the studio, I’m usually outdoors, at a gig, making music, or playing some sort of sport, all fuelled by a ridiculous amount of milky tea.
Winner | Brand Identity - Launch
Nepal Nature Trsut
Brand Impact Awards 2024
Bronze | Illustration
Nepal Nature Trust
The Soulful Saboteur
September 2021 - Present
Felt Branding
Design Intern
June 2021
Download full CV here.
Motion Design
Brand Identity Design
Strategy
Copy Writing
Collaboration
Communication
Art Direction
Presenting
Storytelling
Mentorship
Time Management
Extensive experience using Adobe CC suite,
Incl. Ae, Ai, Id, Ps, Lr & Xd
Good sense of homour, the office DJ and an expert tea maker, (also make a good coffee depending on the kit).
Graphic Design (BA Hons)
1st Class Honours
2018-2021
Dauntsey’s School, Wiltshire
Fine Art, Maths, Biology A-Levels
A*,B,B
King Edwards School, Bath
GCSE’s A*’s - 5 A’s - 5
Last Updated 18.05.25
Brand Identity | Website
Midweight designer
Nepal Nature Trust is a charity committed to preserving the unique environment and wildlife of Nepal. Most charities specialise in one area - e.g. 'wildlife,' 'the environment' or the 'indigenous population'. This charity spans them all, because in the Nepalese microclimate they are interconnected and cannot be separated. That’s why the brand identity focuses on harmony, with the logo showcasing the symbotic relationship between the famed Nepalese mountains and their most recognisable inhabitant - the Bengal tiger.
Brand Identity | Comms
Creative Lead
Our world is unequal. Talent is abundant in every corner, but for many, opportunities are severely lacking.
U-GO is a charity that wants to make opportunity as universal as talent. They envision a world where all women have access to higher education, whatever barriers they face.
To achieve this, U-GO partners with high-net-worth donors to fund university scholarships for talented, low-
income young women in the Philippines, Vietnam, Indonesia, Cambodia, Bangladesh, Nepal, India, Pakistan,
and Tanzania. Because evidence shows that when you educate a woman, you empower a family, transform a community and eventually change the world: the most impactful investment anyone could make. Since the rebrand launch the number of scholarships has jumped from 4,000 in 2024 to 15,000 in 2025.
The U-GO identity champions those scholars and puts them at the very heart of the brand. The logo features a silhouette of a female student in profile, and nine additional silhouettes represent a range of cultures and ethnicities. These are used throughout the identity, a reference to U-GO's ambition to create opportunity
for all. The profiles are treated with a watercolour wash to create a soft and subtle texture, which contrasts
with an impactful sans serif typeface and a vibrant colour palette. The result is an identity that feels
prestigious, yet bold and distinctly optimistic.
WORK IN PROGRESS
Creative Lead
Early onset Parkinsons took Carl Beech’s speech. But over time he worked out a unique tapping method
that gave him his speech back, helped his walking and his tremour. Carl then ingeniously created a device to automate his unique method, which is even more effective. Now a community of thousands are anxiously
waiting for the upcoming preorder launch after an exciting protype phase, to see if the device can be just as transformative for their symptoms and therefore their lives.
The idenity was born from an insight gained from Emma, a 29 year old graphic designer with parkinson’s, who showed a local news crew the difference in her handwriting when wearing a device. Seeing this transformation was powerful and perfectly visualised the product benefit in an inherently personal, and human way. A far cry from other wearable tech or wellness brands.
You can see here the concept presentation, which the clients adored. “It sums up my life perfectly, from chaos
to calm, I want it tattooed,” was Carl’s response when we shared it with them in mid May.
In the coming month or so I will be working with Parkinsons patients to capture the transformation the device has on their handwriting and working with creative coders to build a generative tool, as well as art directing a shoot to capture authentic portraits of real customers.
International Women’s Day
Global Campiagn 2022
Building on the success of the 2020 and 2021 International Women’s Day campaigns, Deloitte’s 2022 global campaign was anchored in the concept of the Butterfly Effect - through which one seemingly small action can lead to significant and lasting change.
International Women’s Day is exactly what it says it is. A day. But the issues it highlights exist every day. If every positive action we took on a single day was multiplied across the other 364, think how much more of an impact we could have.
The campaign focused on ways in which we can all #BeTheButterfly through small, everyday actions. Each of the actions was brilliantly illustrated by a handpicked team of female illustrators, resulting in a distictly positive and practical campiagn that cut through the IWD corporate noise.
Brand Identity | Data Vis Explainer Film
Creative Lead
The International Finance Facility for Education (IFFEd) is a game-changing financing innovation that tackles
the global education crisis and creates opportunities for young people around the globe. Through economic ingenuity, IFFEd multiplies money from donor governments and philanthropists, turning millions into billions. This makes education financing more affordable for countries that need it, empowering them to invest more
in education and unlock opportunities for children and youth.
I helped IFFEd tell the story of their bold ambition through a clear brand identity that communicates hope, positivity, and impact. The identity shifted perceptions of IFFEd from a complex technical instrument to a
smart financial solution with unlimited potential to create a generation of possibilities.
To express possibility, we created a bold and dynamic graphic system centred around an ellipsis – three dots
that universally suggest an unfinished thought: the possibility of what comes next.
The three dots are used to create a distinct graphic language that can tell an infinite number of stories
centred around the impact of education. The resulting visual identity is rooted in motion that expresses
ongoing possibility. I put this to the test by creating 2 explainer films that break the complex economics
behind the initiative down simply and visually.
© JESS LITHERLAND 2025